Keeping Up With The Joneses

We all fall into the rhythm now again of wanting the latest and greatest electronics.  It’s easy to let impulse take over as you reach into your pocket—the cashier asking, “How would you like to pay?” We quickly let our impulse take over so we can have the coolest new gadgets. After all, it’s an embarrassment to walk around with outdated technology.  But, what if I told you that smart phone was costing you $72,000? 

A good point was brought up while talking to a friend about keeping up with the Joneses.

It used to be large televisions and cool new cars, but the latest craze has been high tech cell phones—particularly the new iPhone 5. We got onto the topic of upgrading cell phones to the latest and greatest and whether it was worth the cost. You see, my friend still carries around what he calls adumb phone; his refusal to upgrade to a data package has kept him using the old style flip phone (the kind that existed before phones were able to surf the net). We both wanted to know exactly what he was saving by keeping the dumb phone instead of upgrading to the coolest product of the year—the iPhone 5.  Granted, while everyone else in the world “needs” internet at the tips of their fingers at any given time, my graphic designer friend pointed out that there was no need for him because he has internet access while sitting at his desk at work and then his wi-fi while at home.  So I quickly pulled up a retirement calculator and did some math, curious to see exactly what he was saving.

Here’s what the numbers came out to be: A smart phone will cost you around $35 more per month for the data plan (including taxes). The phone upgrade would add a one time $215 fee—we’ll use the $215 as our starting investment instead. If you put that $215 into your ROTH IRA (a tax free investment), then invested our monthly phone savings of  $35 for 30 years (around the time before he would retire) this is what you would end up with:  In 2042 your invested balance would be $12,815.  At an  annual rate of return of 10% compounded interest would add up to $71,225 for a total balance of $84,040.73. THATS RIGHT! Contributing $12,000, you end up with a total of $84,000. So next time you’re thinking about upgrading to that new gadget or saving it for retirement, ask yourself, “Is having a smart phone really worth $72,000?” You decide.